In today’s competitive retail landscape, understanding not just your brand buyers—but also your competitors’—is more important than ever. For fast-growing brands looking to sustain long-term growth, uncovering how consumers differ from the competition can help educate buyers, strengthen retailer relationships, and differentiate the brand during critical line reviews.

Watch as Matt Harris, Consultant, and Sam Dreyfuss, Senior Analyst at Numerator, share how brands can combine Numerator’s core panel metrics with Verified Voices survey data to sharpen their competitive intelligence strategy and win at the shelf, with a case study focusing on Owala, a 2024 fastest growing brand. Watch the webinar on demand to learn:

• How to differ shoppers from competitors in demographics, psychographics, and purchase behavior
• What verified consumers are saying about brand strengths, weaknesses, and what truly drives brand choice
• How to use integrated panel and survey insights to justify merchandising, pricing, and promotional decisions in retailer meetings