Discover how Nurri partnered with Numerator to successfully enter the ready-to-drink (RTD) performance shake category and launch a new product nationwide at Costco. By combining receipt-backed purchase behavior from Numerator Insights with verified consumer sentiment from Verified Voices, the brand gained a deep understanding of category dynamics, competitive positioning, and the preferences of health-conscious shoppers.

This case study highlights how consumer insights and verified buyer feedback can accelerate product development, reduce risk, and enable brands to move from concept to launch with confidence—especially when entering a new and competitive category.

Learn how we:

Identified key category and shopper insights to understand Costco performance shake buyers and their preferences
Developed a winning product strategy by combining competitive analysis with verified consumer feedback
Accelerated time to market by moving from concept to nationwide launch in just six months

Download the full product innovation case study to see how brands use shopper data to launch new products and drive early-stage success.