Despite cooling inflation, consumers have shown they are still willing to abandon loyalty in favor of a good deal. Top value retailers Walmart and Dollar General are leaning into this trend with cashback programs.

Watch on-demand today to learn more about Walmart and Dollar General Cash as Numerator’s Sr. Director of Product Management, Judy Ritch, provides an overview of retailer cashback programs. Register today to learn:

• How Walmart and Dollar General’s cashback programs work, and how they’re driving awareness and usage
• If they’re effective at driving incremental and new shopper sales, and which categories are benefitting most
• How cashback offers compare to traditional couponing
• What consumers think about these programs so far, and what brands and retailers should consider going forward