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Winning with Gen Z is crucial to any brand or retailer’s continued growth. For BevAlc brands in particular, understanding Gen Z consumers is crucial— because those Zoomers that can buy alcohol are less likely to do so than Millennials, and spend $150 less on alcohol per year. In this 30 minute webinar, Numerator’s Consulting team will provide the insights you need to successfully engage Gen Z consumers, including:
- Gen Z’s attitudes regarding alcohol consumption
- Top reasons for limiting alcohol intake among Gen Z drinkers
- How Gen Z currently engages with alcoholic and non-alcoholic beverage categories
- Which brands and retailers Gen Z currently prefers— and which need to catch up
- How and where to intercept Gen Z drinkers pre- and post-purchase
Watch On-Demand
Sobering Up: New Insights into the Gen Z Drinker
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