WHAT
CONSUMERS
SAY
Drive growth by
understanding consumer
beliefs, behaviors—and
the space between.
WHAT
CONSUMERS
DO
Rich consumer profiles, comprehensive coverage, and unmatched quality — all from verified buyers.
Gain unparalleled insight into today’s consumer and give your brand the edge to win in an evolving market.
We raised the bar for consumer panels. Now we're raising it for research.
Numerator data sets a new industry standard–no gaps, no guesswork. A decade after disrupting the panel industry with innovative technology and omnichannel data, we’re revolutionizing market research with verified buyers.
Unprecedented Data
Standards & Transparency
The highest quality, most engaged consumer purchase panel with multiple use cases.
Unmatched
Consumer Insights
Profiles and purchase data in easy-to-use platforms and feeds that integrate into your systems.
Unrivaled
Consumer Research
Attitudes and opinions from highly engaged, verified consumers.
CONSUMERS
See it ALL with zero-party,
single-source consumer data.
With a fragmented approach to consumer data, inconsistencies creep in, insights get diluted, and decisions rest on assumptions. But when every insight is sourced from the same panel, the connections are real, the understanding deep, and the confidence in every decision is unmatched.
- Unified Zero-Party Approach
- Unprecedented Data Standards & Transparency
- Unmatched Consumer Insights
- Unrivaled Consumer Research
A modern panel for insight into modern consumers.
The Numerator OmniPanel provides a single source of consumer insights
to help you market to consumers — not demographics.
2B+
Shopping Trips Captured
44K+
Retailers Tracked
2,500+
Psychographic &
Media Consumption Attributes
Media Consumption Attributes
CASE STUDY
The world's largest and fastest growing brands
and retailers trust Numerator.
Stay in the know with the latest from Numerator.
Article
The State of Commerce: Online & Retail Shopping Trends in 2026
Explore how online shopping trends—from omnichannel shopping and AI-powered discovery to the rise of infinite shelf and direct-to-consumer channels—and what…
Learn More
Webinar
eNumerate Topical Twists | Spring 2026
Numerator experts break down the trends transforming how consumers think, shop, and spend. From generational shifts in AI adoption to…
Learn More
Report
2026 US Q2 Holiday Preview
Numerator’s Q2 2026 Holiday Preview survey highlights consumers’ celebration, shopping and spending plans for five upcoming holidays.
Learn More
See how Numerator can drive growth for your brand.
From market research to consumer insights, discover how we can deepen your consumer understanding and accelerate your growth.