The power of Numerator’s Test Panel
Ask verified purchasers anything. Previously, Numerator Surveys did not allow for any biasing questions in order to protect static panel reporting integrity. By separating a group of engaged core shoppers into a Test Panel, that restriction has been lifted -- allowing you to deepen your consumer understanding.
Innovate at the speed of the modern consumer
Invest your ad dollars with confidence
Uncover tactics that accelerate buying
Identify consumers for qualitative feedback to deepen your consumer understanding
Numerator’s verified purchase behavior can also be leveraged for qualitative recruits. This saves you time finding the right people for your qualitative research partners and means you don’t need to rely on expensive screeners and minimize recall bias impacting your insights.
Survey types unlocked by Test Panel
Hone in on your target audience and understand their reactions to your new product concepts so you can recommend data-based recommendations for improvements. Leverage Numerator’s Instant Survey for fast design and feedback.
Get feedback from consumers you care most about to understand what messages are resonating and could increase your product sales.
Gauge awareness for promotions currently in the market and understand the role promotions are playing in purchase decisions.
Inform your innovation process early by asking target audiences about new product ideas for future development.
Understand how your most important audiences perceive your package concepts and what elements need further refinement.
Case Study: Red Bull leads the way with Numerator Test Panel
Learn how Red Bull leveraged Numerator’s Test Panel to turn a competitive threat into insights to inform strategy and thought leadership to deepen retail partner relationships.
