ASK “WHAT IF?”

Numerator Test Panel

Get fast answers from consumers to inform your brand strategy, path to purchase optimization and innovation plans.

The power of Numerator’s Test Panel

Ask verified purchasers anything. Previously, Numerator Surveys did not allow for any biasing questions in order to protect static panel reporting integrity. By separating a group of engaged core shoppers into a Test Panel, that restriction has been lifted -- allowing you to deepen your consumer understanding.

Innovate at the speed of the modern consumer

Innovate at the speed of the modern consumer
Leverage targeted surveys to understand consumers’ attitudes about future initiatives faster.
 

Invest your ad dollars with confidence

Invest your ad dollars with confidence
Vet ad concepts with known purchasers of your brand, competitive brands or category.
 

Uncover tactics that accelerate buying

Uncover tactics that accelerate buying
Understand the awareness and impact of promotional offers on shoppers.

Identify consumers for qualitative feedback to deepen your consumer understanding

Numerator’s verified purchase behavior can also be leveraged for qualitative recruits. This saves you time finding the right people for your qualitative research partners and means you don’t need to rely on expensive screeners and minimize recall bias impacting your insights.

Survey types unlocked by Test Panel

Concept screening 

Hone in on your target audience and understand their reactions to your new product concepts so you can recommend data-based recommendations for improvements. Leverage Numerator’s Instant Survey for fast design and feedback.

Concept screening
Advertising Testing 

Get feedback from consumers you care most about to understand what messages are resonating and could increase your product sales.

Advertising Testing
Promo Effectiveness 

Gauge awareness for promotions currently in the market and understand the role promotions are playing in purchase decisions with Promo Insights.

Promo Effectiveness
Idea Screening 

Inform your innovation process early by asking target audiences about new product ideas for future development.

Idea Screening
Package Testing 

Understand how your most important audiences perceive your package concepts and what elements need further refinement.

Package Testing

Case Study: Red Bull leads the way with Numerator Test Panel

Learn how Red Bull leveraged Numerator’s Test Panel to turn a competitive threat into insights to inform strategy and thought leadership to deepen retail partner relationships.

 
 
test panel case study

Find out how Numerator can help your brand grow.

Request Demo Form
Request Demo

NUM-WR 2018-10-04 Get In Touch