How actionable are your shopper segments?
If your segmentation studies feel like research projects that are not applicable to your marketing efforts, Numerator can help. Leverage our team of research experts and highly engaged consumer panel to create your custom segmentations or bring existing segmentations to life and incorporate them into your day-to-day strategy.
Take action with fast data
Understand, track and engage more buyers across all channels
Perform deeper analysis
Custom Segmentations
Collaborate with our experts to create new, custom shopper segmentations and apply them to Numerator Insights.
Complete Customization
Design segmentations based on people’s attitudes and perceptions, consumption occasions or purchase behavior
Rich Consumer Profiles
Leverage verified purchase behavior, demographic, psychographic and media consumption data to jump start your creation
Applied Segmentations
Bring existing shopper segmentations to life in weeks in Numerator Insights and incorporate them into your strategy.
On-Going Analysis
Track shopper segments across Numerator Insights reports and understand shifts in their purchase behavior
Fastest Insights Available
Numerator’s OmniPanel provides insights in your segments in weeks compared to months for legacy panels
Activate the power of the Numerator OmniPanel
America’s largest, most representative consumer panel makes your segmentations more actionable with on-demand reporting in Numerator Insights. Our highly engaged consumer panel sees 50% response rates within a week and rich profiles give you access to purchase behavior, demographic data, psychographic attributes and media consumption habits for each panelist.
Get more from Numerator OmniPanel
people 450K+
trips 900M+
Case study: Reckitt Benckiser applies shopper segments to Numerator OmniPanel for accelerated insights
Learn how the RB team keeps up with dynamic changes in shopper and consumer behavior and builds strong retailer relationships by bringing their shopper segments to life within Numerator Insights.
