Collaborate with our experts to create new, custom shopper segmentations and apply them to Numerator Insights.
Bring existing shopper segmentations to life in weeks in Numerator Insights and incorporate them into your strategy.
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Get more from Numerator OmniPanel.
Panelists uploading receipts
Shopping trips captured
Demographic, psychographic and media consumption attributes
Features that give you more.
More channels. More visibility. More competitive edge.
Reckitt Benckiser brings shopper segments to life.
The RB team saw an opportunity to move faster, be more nimble and improve category insights by applying their Upper Respiratory shopper segments to the Numerator OmniPanel.