SEGMENTATION RESEARCH

Bring shopper groups to life with ongoing, in-platform tracking.​

Build multi-dimensional consumer segments from a single-source and track them longitudinally by applying them to Numerator’s panel of verified buyers — putting them at the center of decisions across your organization.

Create multi-dimensional segmentations to capture multi-dimensional consumers.

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Custom Segmentation

Create a bespoke and dynamic view of your target consumers that will become the centerpiece for actionable insights across your organization — including verified purchase behaviors, demographics, psychographics and more, all from a single-source.

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Applied Segmentation

Already have a segmentation but don’t know how to act on it? Keep your segments at the forefront of your business by applying them to Numerator’s panel of verified buyers and learn so much more about each segment — all you need is your segmentation typing tool.

150K+

REPRESENTATIVE, LONGITUDINAL PANELISTS

1B+

SHOPPING TRIPS CAPTURED

2,500

CONSUMER ATTRIBUTES

Want to build contextual segments that give your business new life? Get in touch today.

Target hard-to-reach, known shoppers based on recent behaviors, get high-quality responses from highly engaged verified buyers and track them over time.

CASE STUDY
Reckitt Benckiser
Learn how Reckitt was able to increase their consumers targets, move faster with on-demand data and build strong, data-backed retail partnerships through a Numerator Applied Segmentation.
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Brands that trust Numerator Segmentation.

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Unilever Logo
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Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.