Collaborate with our experts to create new, custom shopper segmentations and apply them to Numerator Insights.
Bring existing shopper segmentations to life in weeks in Numerator Insights and incorporate them into your strategy.
NUM-WR-2019 Get In Touch - No Data Type 1914
Get more from Numerator OmniPanel.
Panelists uploading receipts
Shopping trips captured
Demographic, psychographic and media consumption attributes
Features that give you more.
More channels. More visibility. More competitive edge.
Design segmentations based on consumer attitudes and perceptions, consumption occasions or purchase behavior.
Rich consumer profiles
Leverage verified purchase behavior, demographic, psychographic and media consumption data to jump start your creation.
Track shopper segments across Numerator Insights reports and understand shifts in their purchase behavior.
Fastest insights available
Numerator’s OmniPanel provides insight into your segments in weeks compared to months for legacy panels.
Reckitt Benckiser brings shopper segments to life.
The RB team saw an opportunity to move faster, be more nimble and improve category insights by applying their Upper Respiratory shopper segments to the Numerator OmniPanel.