SHOPPING BEHAVIOR INDEX
The most complete view of omnichannel shopping.
The Numerator Shopping Behavior Index provides definitive view of shopping behavior across industries, sectors and channels. Powered by Numerator’s
Total Commerce Panel, the index brings a view of omnichannel consumer understand in the market during a period of rapid retail change and brand pressure.
Last Updated: 10/26/2026
Unit volume is struggling as prices stay elevated.
CPG spending is showing some improvement, with higher spend per unit helping make up for softer household volume. General merchandise is under more pressure as fewer shoppers and lower household volume weigh on sales. Restaurant spending is holding up better, with higher spend per trip and per unit helping offset declines in trips and units per household.
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Unit softness is happening across nearly all sectors.
Unit softness is broad across CPG and general merchandise, with discretionary categories such as electronics and home & garden showing the sharpest pullback. Restaurants have held up better on sales through most of the year, though softer trips and units point to a recent slowdown. Higher spend per unit is helping cushion weaker volumes across the board.
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Drug, food and convenience retailers are seeing weakness as consumers shift to online and value.
Drug, Food and Gas & C-Store are seeing the clearest unit pressure, while Dollar is holding up and Club remains relatively steady. Online led through much of the year but has softened recently, leaving value channels as a continued bright spot.
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