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Better understand the nuances in shopping, spending and saving among members of this up-and-coming generation.

In our annual report, discover three central visions Numerator has built for leaders to follow in 2023 and what it means for your brand.

Understand how consumers expect to celebrate and shop for upcoming 2023 holidays.

price pulse

Interactive Insights.

Get the most timely buying behavior insights across key retail channels and sectors.

back to school preview report 2023


Numerator’s 2023 Back-to-School Preview provides insight into consumer behavior and attitudes surrounding the 2023 back-to-school shopping season. Powered by a survey of over 1,200 parent and guardian shoppers fielded in mid-July, the report outlines how consumers plan to shop for the back-to-school season, what they’ll buy, and how much they intend to spend.

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