03.28.24
Innovate and Connect: The Trends of Expo West 2024
Discover the latest trends from Expo West 2024: non-alcool beverages, exotic foods, ready-to-eat ethnic dishes, and p...
04.02.24
Raisin’ the Bar on Research with WK Kellogg:
Going Beyond Human Identified to Buyer Verified
Brands and retailers are forced to throw out more and more survey responses due to poor quality, or worse yet— make s...
03.13.24
The Taylor Swift Effect: Examining Swiftie Spending Habits
Taylor Swift's reach goes beyond music—she's an economic force. Examine Swiftie spending habits & their impact on bra...
03.27.24
Cashing In on Retailer Cashback Programs: Walmart Cash, Dollar General Cash
Despite cooling inflation, consumers have shown they are still willing to abandon loyalty in favor of a good deal. To...
03.04.24
What’s in a Drink? The Non-Alcohol Beverage Trend Continues
Find out how non-alcoholic beverages trend rose to fame among millennials, what brands are growing and future for the...
02.29.24
Retailer Membership Review: Walmart+ vs. Amazon Prime
Explore the impact of retailer memberships on consumer behavior with our in-depth comparison of Walmart+ and Amazon P...
02.22.24
Super Bowl LVIII (Taylor’s Version)
Numerator ran a quick-pulse survey to understand consumers’ sentiment regarding the game, the commercials, their cele...
02.14.24
Leveraging Panel Data to Drive Market Share Growth
In this article, we highlight the top use cases that demonstrate how panel data can help brands identify key growth d...