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2024 Q2 Holiday Preview

Numerator’s Q2 2024 Holiday Preview survey highlights consumers’ celebration, shopping and spending plans for five ke...

Tempting Trade Strategies: Trends in Candy Promotions

Numerator experts review recent promotional and shopper trends observed within the candy category, and offer a forwar...

Boost CPG Sales Velocity: Shopper Marketing & Retail Growth

Rapid shelf turnover is key to CPG success. Explore data-driven strategies to heighten sales velocity and cement your...

Budding Behaviors: Insights Into the Modern Cannabis Consumer

Identify & understand users and to explore the broader impact of cannabis use on consumer behavior. The study combine...

Influencer & Celebrity Impact on Shopping Behavior

Influencer & celebrity impact on shopping behavior report dives into why shoppers buy these brands and breaks down th...

Influencer & Celebrity Impact on Shopping Behavior

Numerator experts review in more depth the purchasing and attitudinal behaviors among a selection of the most visible...

Build a Compelling Line Review: How to Expand or Defend Shelf Space

As retailers are undergoing product line reviews, it’s crucial that brands accurately educate buyers on consumer need...

March Madness 2024: Consumer Viewing Intentions

Uncover consumer preferences for March Madness. Find out why people tune in to the NCAA Basketball Tournament and wha...

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