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09.16.25
Gen Alpha Shopping Trends to Expect in 2025 and 2026
Learn about Gen Alpha’s evolving shopping behavior and how to connect with this influential generation in 2025 and 2026.
09.11.25
General Merchandise Summit: Clarity in a Complex Market 2025 Recap
Learn how general merchandise brands and industry leaders are utilizing deep behavioral data from highly engaged cons...
09.08.25
Survey Development 101: How to Improve Responses and Recall with Verified Buyer Data
Nearly 70% of consumers misreport purchases— Numerator's verified buyer data closes the recall gap for accurate, reli...
09.04.25
Tricks of the Trade: Consumers React to U.S. Tariffs
How are new tariffs affecting consumer sentiment and shopping patterns? Learn how brands and retailers can respond to...
08.28.25
Emerging Brands Summit 2025 Recap
Learn how emerging brands are unlocking the power of panel data to accelerate new opportunities based on verified sho...
08.20.25
LTO Winners & Losers: Q2 2025
Discover how leading restaurants are using limited-time offers (LTOs) and new menu items to boost traffic and loyalty...
08.20.25
Labor Day 2025 Preview
Our just-published Numerator Labor Day Preview highlights celebration, shopping and spending plans for the holiday
08.19.25
Amazon Prime Day 2025 Recap
Prime Day 2025 set new records as shoppers shifted spending habits and priorities. Numerator’s recap report unpacks k...