Total Commerce Panel - Raising the Industry Standard on Statics, Projection & Calibration
Creating a static panel that is representative of the population and maintains stringent panelist requirements to ensure the data reflect unbiased, natural consumer behavior is foundational to delivering an accurate and complete view of consumer behavior.
As consumer behavior continues to evolve and become more complex than ever before, Numerator has raised the standard for static definition as well as how the resulting data is projected and scaled up to reflect U.S. households. Download the white paper to learn:
- The importance of panelist requirements in creating a scaled and representative panel
- The process of maintaining the integrity and standards of the static panel as participant engagement changes over time
- The application of data science to ensure analyses reflects total commerce in the U.S.