Mythbusters: Cyber Monday > Black Friday
Get the full report.
You’ve seen a preview of our insights. Fill out this form to download the complete report.
Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.
Stay in the know with the latest from Numerator.
Article
Consumers Gear Up for a Major Sports Weekend: Super Bowl LX vs. 2026 Winter Olympics
Learn more about how consumers plan to engage with and shop for Super Bowl LX and the 2026 Winter Olympics.
Learn More
Report
2026 US Annual Holiday Preview
Numerator’s Annual Holiday Preview explores how U.S. consumers plan to celebrate, shop, and spend across major holidays in 2026, with…
Learn More
Article
Dry January: A Signal for Change in Future Beverage Demand
Dry January is reshaping alcohol purchase behavior beyond January. Numerator surveyed 500+ purchasers to explore motivations and lasting category impact.
Learn More
White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
