White Paper
Oct 16, 2019

Leveraging Promotions Data for Sales and Business Development

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In this guide, we share a variety of different promotional analyses and reporting tactics that will not only inform manufacturers on how retailer partners promote their category but also put manufacturers and retailers in a better position to use promotional information as a part of their collaborative growth efforts. Some of the business questions we address include:

  • How much lift do you see during a given promotion?

  • Which retailers are promoting which categories, and how?

  • How are different categories priced in promotions?

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