Leveraging Promotions Data for Sales and Business Development

In this guide, we share a variety of different promotional analyses and reporting tactics that will not only inform manufacturers on how retailer partners promote their category but also put manufacturers and retailers in a better position to use promotional information as a part of their collaborative growth efforts. Some of the business questions we address include:

• How much lift do you see during a given promotion?

• Which retailers are promoting which categories, and how?

• How are different categories priced in promotions?