Leveraging Promotions Data for Sales and Business Development
In this guide, we share a variety of different promotional analyses and reporting tactics that will not only inform manufacturers on how retailer partners promote their category but also put manufacturers and retailers in a better position to use promotional information as a part of their collaborative growth efforts. Some of the business questions we address include:
How much lift do you see during a given promotion?
Which retailers are promoting which categories, and how?
How are different categories priced in promotions?