White Paper
| Apr 7, 2022

Growth in Sight: Insights into the Growth You May be Missing

Numerator’s Growth in Sight analysis uncovers the growth that brands & retailers might not have visibility into due to outdated or incomplete datasets. It exposes $101 billion in growth happening outside of traditional Food, Mass and Drug channels, and shines a spotlight on the consumers driving the growth. With this added visibility, brands can adjust their strategies to drive more growth in today’s increasingly cross-channel retail landscape.

Download the whitepaper to learn:

  • Which categories are growing the fastest in non-traditional channels
  • How brands & retailers are winning by expanding their views beyond FMD
  • Why consumers are choosing non-FMD channels and who’s shifting their spend
Download the Report

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