Growth in Sight: Insights into the Growth You May be Missing
Numerator’s Growth in Sight analysis uncovers the growth that brands & retailers might not have visibility into due to outdated or incomplete datasets. It exposes $101 billion in growth happening outside of traditional Food, Mass and Drug channels, and shines a spotlight on the consumers driving the growth. With this added visibility, brands can adjust their strategies to drive more growth in today’s increasingly cross-channel retail landscape.
Download the whitepaper to learn:
- Which categories are growing the fastest in non-traditional channels
- How brands & retailers are winning by expanding their views beyond FMD
- Why consumers are choosing non-FMD channels and who’s shifting their spend