eCommerce Acceleration After One Year of COVID-19
While eCommerce has been growing steadily over time, the pandemic pushed consumers online at a rate no one could have predicted. This acceleration has been well documented, but with Numerator’s OmniPanel data-- which captures rich data about the OmniConsumer-- we’ve been able to confirm and quantify the extent to which consumers have shifted and stuck with their new online behaviors.
The updated report reveals that growth rates have softened some since the initial influx in Spring 2020, but overall online shopping behaviors have continued to accelerate at rates well-above pre-pandemic predictions. Get a deeper dive and find out how consumable vs. non-consumable categories differ in the updated report.