White Paper
May 15, 2019

Durables Holiday Guide 2019

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Thanksgiving. Black Friday. Cyber Monday. Super Saturday.

Retail’s biggest shopping holidays are rapidly approaching, and whether you’re a shopper or work for a brand or retailer, it’s never too early to start planning. In our 2019 Holiday Guide, we analyze last year’s omnichannel promotional and purchase data to help you plan and optimize your strategy for the 2019 holiday season.

Download the guide to understand:

  • Which retailers capture the highest share of wallet through the holidays

  • When different generations, including the elusive Gen Z, do their holiday shopping

  • How satisfied shoppers were with 2018 holiday shopping and what they plan to do this year

  • Last year’s top promoted categories and brands

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