White Paper
May 3, 2019

CPG Holiday Guide 2019

CPG Holiday Guide 2019

Thanksgiving, Christmas, and New Year’s, oh my! With 2019’s major retail holidays approaching, it’s more important than ever to base holiday strategies on representative, omnichannel purchase and promotions data.

We analyzed promotional and purchase data from 2018 to provide data-driven suggestions on how brands and retailers can optimize their 2019 holiday planning. Download our CPG Holiday Guide 2019 to understand:

  • Which categories spike during the holidays, and how to cross-promote with them

  • When to target shoppers with promotions to gain their holiday grocery spend

  • How younger generations (like Gen Z and Millennials) approach holiday shopping

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