White Paper
Nov 1, 2018

The Alcohol Industry has a $30 Billion Blindspot

$30 Billion Blindspot

Quick trips to convenience or liquor stores have long been the source of shopper trips for beer, wine, and spirits.  However, traditional point of sale and panel data sources have historically lacked the necessary coverage in these channels, leaving manufacturers with a gap, or ‘blind spot,’ in their ability to see their true omnichannel sales, share and penetration data. In this report, you’ll learn more about the blind spot in the Alcohol Sector including:

  • What exactly is the blind spot and how big it is
  • The underlying purchase and consumption dynamics driving the overall marketplace change
  • How traditional data sources fail to capture shopper behavior across the omnichannel
  • How cannabis and other emerging trends could affect the future of Alcohol

NUM-WC-2018-11-15 Alcohol Sector Whitepaper