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Retro styles, from mom jeans and clogs, to parachute pants, are back— so it’s not surprising that many CPG brands are driving innovation by bringing back retro products. Through analyzing the buyers of 4 returning products— Doritos 3D, Golden Grahams Retro Recipe, DunkAroos, and Surge— we wanted to know: does re-launching retro-products attract buyers and increase engagement?
Watch this 30-minute webinar, where we’ll share the latest insights into the value of retro product launches, and deep dive into:
- What are the influencers that drive the purchase of nostalgia products?
- What can we learn about the nostalgia experience in terms of consumption and occasion?
- What does this mean for brand building when it comes to buyers’ likelihood to purchase the brand and re-purchase after trial?