Tasty Insights: The Snacking Category
A new ingredient has been added to the snack consumption landscape: inflation. As snacking habits and patterns start to feel the crunch of rising costs, identifying ways to develop your top line in the category has never been more critical.
Numerator Consultants, Kristen Bennett and Natalie Holten, explore pandemic-driven trends in snacking purchase behaviors. Specifically, you will learn:
- How brands can prepare against macro shifts within the snacking category
- Strategies to drive brand growth across key emerging channels and retailers
- Who the snacking consumer segments are, and how brands can engage them
- Engagement strategies that are winning with key consumer segments