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As consumers balance rising costs and project plans for their homes during the spring and summer months, this year’s Spring Black Friday deals will heavily impact their participation. How did consumers shop during this key event in an inflationary environment, and how did Spring Black Friday deals impact their purchase decisions?
Pat Carroll, Numerator Consultant, and Adriane Falagario, Numerator Senior Solutions Analyst, review Spring Black Friday event performance across key Tools and Home Improvement categories, including Gardening & Lawn Care, Grilling, Outdoor Power Equipment, Patio, Paint, and Storage and Organization. Tune in to find out:
- How event shoppers shopped this year in comparison to 2022, broken out by department and region
- Who the Spring Black Friday shopper is across differing consumer segments, including first time event shoppers
- What were the channel and retailer preferences for Spring Black Friday shoppers in comparison to last year
- How key retailers promoted their spring events this year, and how that has shifted from previous years