When the COVID-19 pandemic first hit, consumers were forced to shift online for essential purchases — including groceries and fast food — causing an explosion in usage of third party delivery services, from Instacart to UberEats. With the Delta variant driving increased concern over COVID-19, we expect wary consumers to continue to leverage delivery services to cut down on in-person trips.

To help our Retail and QSR customers better understand how to leverage and partner with distinct delivery services, Numerator has accelerated our collection of third party delivery data. In this 30-minute webinar, we share for the first time a detailed look at the users of these services: Amazon Fresh, Grubhub, Instacart, Postmates, Shipt, and UberEats. You’ll learn, for each delivery service:

• The demographics, psychographics, and media consumption habits of its users
• Which FMCG retailers and categories users prefer
• How users evaluate the delivery service, and how they expect to shift behavior in the coming months