| Mar 30, 2023

SNAP Consumer Deep Dive: Helping Low-Income Shoppers Through Economic Headwinds

In February, emergency SNAP allotments— a temporary, pandemic-driven increase in benefits received through the government’s Supplemental Nutrition Assistance Program— ended across the country, impacting many low-income households. At the same time, grocery prices remain elevated, meaning budgets have tightened significantly for SNAP recipients.

To understand the potential implications, Numerator Consultant Joey Bonner completes a deep dive into today’s SNAP consumer. Leveraging Numerator’s unique capability to view purchase-verified SNAP households, Joey will identify how the purchase behaviors of SNAP recipients are shifting in response to market forces so that brands and retailers can better support these consumers as they face increasing economic headwinds. Watch today to find out:

  • Who SNAP shoppers are today, and how they’re feeling about the current economic environment.
  • How SNAP recipients have adjusted the stores and brands they purchase to offset higher costs.
  • In which categories they’re making tradeoffs, like consolidating or dropping units.
  • What the future composition of SNAP might look like, and how that impacts the ways that brands and retailers engage with them.
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Joey Bonner
Joey Bonner
Numerator Consultant