Quick Service during COVID-19: what worked and what’s next

 

Throughout the pandemic, leading QSRs implemented new methods of connecting with consumers on lockdown, from developing 3rd party delivery programs to offering meal kits for busy families.

As consumers venture back out into public spaces, we analyzed the behavior of 100k+ Numerator OmniPanel panelists and 22 media types to determine which strategies were the most successful, which new consumer behaviors will stick, and how QSRs can craft ads and messaging to take advantage of these trends.

Numerator’s Rachel Calomeni, SVP of Media and Advertising, and Sara Batchelder, VP of Retail, for the insights you need to drive growth in a post-COVID world, including:

  • Insights on 3rd party delivery, meal kits, and menu innovation during COVID: which strategies were the most effective, and how QSRs advertised them
  • How QSRs can engage key consumer segments moving forward
  • A financial health perspective from industry expert David Palmer, Fundamental Research Analyst at Evercore for the Food and Restaurant sectors
  • A chance to win a free Numerator Survey, fielded to verified buyers of your choice, to inform your strategy for today and tomorrow

 

Watch On-Demand

Quick Service during COVID-19: what worked and what’s next

Questions on how to leverage Numerator insights? Send us an email at hello@numerator.com.

Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.

Explore more recommended content.

Building Promotional Stories that Drive Growth
Webinar
Building Promotional Stories that Drive Growth
Tracking promotion activity is essential for ensuring your trade dollars are deployed properly, but promotions data c...
Learn More
[Executive Briefing] State of the US Consumer: Implications for Food & Beverage
Webinar
[Executive Briefing] State of the US Consumer: Implications for Food & Beverage
Numerator’s latest economic forecast indicates the economy is stabilizing, with slower growth and cooling inflation.
Learn More
Spring Black Friday 2024: Event Performance
Webinar
Spring Black Friday 2024: Event Performance
Numerator experts review Spring Black Friday event performance across key Tools and Home Improvement categories, incl...
Learn More

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.