Amidst record high inflation, consumers across all income levels are feeling increasing pressure on their pocketbooks. Top of mind for both FMCG retailers and brands is one critical question: have rising prices encouraged consumers to purchase more Private Label products?

Join Eugenia Gomez, Manager of Financial Services at Numerator, as she shares a comprehensive, omnichannel analysis to better understand private label inflation, including:

• Inflation’s impact on Private Label purchase behavior
• The performance of branded vs. Private Label products
• How retailers can maximize Private Label growth opportunities across their portfolios
• How national brands can compete with Private Label in an inflationary environment