Health & Beauty: Strategies to Authentically Engage Black and Latinx Shoppers
As the United States becomes more racially and ethnically diverse, so do health and beauty trends. To guide marketing, merchandising and innovation strategies, we analyzed the shopper behavior of Black and Latinx shoppers within the Hair, Makeup, and Skin Care categories. The key insights identified can help health and beauty brands to authentically connect with shoppers for years to come.
Watch this 30-minute webinar, where we’ll share the latest insights regarding Black and Latinx shopper behavior within Health and Beauty, covering the following:
- How has Black and Latinx shopper behavior shifted across channels and retailers?
- Which brands have gained or lost the greatest market share with Black and Latinx shoppers during the last year within the Hair, Makeup, and Face Care categories?
- What are the demographics, psychographics and media consumption habits of Black and Latinx shoppers?