Friend, Foe or Frenemy: Unpacking Online Shopping
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With online shopping on the rise, manufacturers and retailers are left wondering if services like Click and Collect and subscription deliver incremental sales for their brand & category? Or, are they cannibalizing in-store purchases?
Join us for an exclusive webinar in which we take a look at what’s driving the growth in eCommerce CPG sales, how different categories are affected on and offline, and how shoppers are behaving. We’ll answer the questions below (and more):
- How valuable are trips online compared to in-store trips for different categories
- How does brand loyalty change on and offline
- Why is winning a shopper’s first trip online so important
- What are the new laws of online shopping that manufacturers and retailers must understand
- How you can partner with retail or manufacturer partners to grow on and offline
