Finding the Growth: Understanding the Omnichannel Marketplace
Are your sales down, or are they simply hiding in other channels?
Consumers have been shifting their spend from traditional Mass and Grocery retailers to E-Commerce retailers, Club, Convenience, QSRs and more. Syndicated POS and legacy panel data fail to capture these emerging channels, leading to a blind spot in market size & share as well as in household penetration.
Take a look at our presentation "Finding the Growth: Understanding the Omnichannel Marketplace" to understand:
- How and why the blind spot of sales outside the POS observable universe is growing
- The E-Commerce Effect: how Amazon and other online retailers are increasing their share of spend
- The Private Label Paradox: how shoppers begin to buy Private Label products and the categories in which it is growing
- The QSR Share of Stomach: where and how frequently Americans are eating out
- Diminishing Barriers to Entry: the rise of CPG startups and how they affect big brands