Webinar
Oct 29, 2018

Finding the Growth: Understanding the Omnichannel Marketplace

Finding the Growth

Are your sales down, or are they simply hiding in other channels?

Consumers have been shifting their spend from traditional Mass and Grocery retailers to E-Commerce retailers, Club, Convenience, QSRs and more. Syndicated POS and legacy panel data fail to capture these emerging channels, leading to a blind spot in market size & share as well as in household penetration.

Take a look at our presentation "Finding the Growth: Understanding the Omnichannel Marketplace" to understand:

  • How and why the blind spot of sales outside the POS observable universe is growing
  • The E-Commerce Effect: how Amazon and other online retailers are increasing their share of spend
  • The Private Label Paradox: how shoppers begin to buy Private Label products and the categories in which it is growing  
  • The QSR Share of Stomach: where and how frequently Americans are eating out 
  • Diminishing Barriers to Entry: the rise of CPG startups and how they affect big brands 

NUM-WC-2018-10-25 Finding Growth -IOP