COVID-19’s shopper impact: how retailers can win as shoppers change where and how they shop

 

As we enter the second month of social distancing measures in response to COVID-19, consumer behavior continues to shift as shoppers adjust to the new limitations set on their day-to-day lives. How they adjust depends on a number of details, from demographic factors — especially age and level of financial concern — to adoption of the technology used for online shopping and fulfillment services. With change occurring at such a rapid pace, how can retailers respond?

This 30 minute webinar in which Jen Torretti, Numerator’s VP of Client Services, provides the industry’s fastest, most detailed consumer insights on COVID-19 for retailers to immediately incorporate in business planning. You’ll learn:

  • If shoppers are stockpiling, and what that means for purchase cycles

  • How different demographic groups are shopping in a COVID-19 world

  • Strategies to appeal to new shoppers entering stores and win back shoppers that have leaked to other stores

  • How promotional strategies are changing, and where there are opportunities to focus

  • How retailers can tailor their messaging and business planning to support vulnerable consumers, especially those at risk financially

Watch On-Demand

COVID-19’s shopper impact: how retailers can win as shoppers change where and how they shop

Questions on how to leverage Numerator insights? Send us an email at hello@numerator.com.

Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.

Explore more recommended content.

Building Promotional Stories that Drive Growth
Webinar
Building Promotional Stories that Drive Growth
Tracking promotion activity is essential for ensuring your trade dollars are deployed properly, but promotions data c...
Learn More
[Executive Briefing] State of the US Consumer: Implications for Food & Beverage
Webinar
[Executive Briefing] State of the US Consumer: Implications for Food & Beverage
Numerator’s latest economic forecast indicates the economy is stabilizing, with slower growth and cooling inflation.
Learn More
Spring Black Friday 2024: Event Performance
Webinar
Spring Black Friday 2024: Event Performance
Numerator experts review Spring Black Friday event performance across key Tools and Home Improvement categories, incl...
Learn More

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.