| Jun 10, 2021

The COVID-19 Vaccine: Summer Outlook on Consumer Behavior


Optimism is in the air as the vaccine rollout continues to gain momentum nationwide. Consumers are spending more, trips are up, and at-home consumption levels are expected to remain high. In this follow up to Numerator’s The COVID-19 Vaccine: Tracking Its Influence on Consumer Behavior, find out if the vaccine also injected consumers with the confidence to return to their pre-pandemic shopping behaviors.

Numerator’s Senior Consultants, Will Carswell and Chris Foong, will share updated results stemming from Numerator's Vaccine Segmentation Analysis, spanning the entire Numerator OmniPanel, including 40,000+ fully vaccinated panelists. Specifically, you will learn:

  • How vaccinated shoppers are changing their behaviors in-store and online
  • Who’s vaccinated, who’s waiting, and who’s passing on the vaccine
  • How each of those consumer groups are behaving, by region
  • Which consumers have shifted their vaccine intentions since March
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Will Carswell
Senior Consultant
Chris Foong
Senior Consultant