| Mar 23, 2021

The COVID-19 Vaccine: Tracking Its Influence on Consumer Behavior


The COVID-19 pandemic upended life as we know it -- deeply changing how, where, when, and why we shop. With light now forming at the end of the tunnel as vaccination efforts continue to ramp up, the question remains: how will having a newly minted, fully vaccinated status impact shopping behavior?

In this 30 minute webinar, Shannon Marks, Associate Director, and Shawn Paustian, Senior Consultant, share results stemming from Numerator's Vaccine Segmentation Analysis, spanning the entire Numerator OmniPanel. They will dive into insights about consumer intentions and sentiments regarding the COVID-19 vaccine, how those distinctions have impacted behavior over the last year, and what we're likely to see from each group as we move toward a post-COVID reality. Specifically, you will learn:

  • How consumers feel about getting vaccinated
  • Demographic differences between the various vaccine sentiment segments
  • How each segment has behaved throughout the pandemic
  • How we expect each segment to behave in a post-COVID environment
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Shannon Marks
Associate Director
Shawn Paustian
Senior Consultan