Top Shelf Promotions: Trends Shaping the BevAlc Promotional Landscape

On February 25 at 11:00 AM CT, join Numerator promo experts Katelyn Kizys and Jessica Moore as they unpack the latest promotional and shopper trends in the adult beverage category. This session will dive deep into the performance of Beer, Wine, Spirits, and RTDs during the critical SOND (Sept–Dec) period—and what these trends signal for the year ahead.

What you’ll learn:

  • Key changes in 2025 end-of-year BevAlc promotional activity vs. 2024
  • Category-level performance shifts and leading brand examples
  • Trends in promoted pricing
  • The importance of choosing the right promotions for evolving consumer preferences

Register now for actionable insights to sharpen your 2026 trade strategy and build stronger promo plans that win share.

Register Today!

Top Shelf Promotions: Trends Shaping the BevAlc Promotional Landscape

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