Beauty and the Pandemic

They say beauty is in the eye of the beholder, but across the board the beauty industry has faced significant challenges in the face of the COVID-19 pandemic. Due to on-again, off-again store closures, mask mandates, and widespread shifts to remote work and endless Zoom calls, the needs and shopping behaviors of beauty consumers have changed dramatically—yet it’s still human nature to want to look and feel good.

In this 30 minute webinar, Numerator’s Patreece Smith, Solutions Consultant, and Erich Ritz, Solutions Consultant, will provide the most current insight into today’s beauty shopper and how their behavior has changed since the onset of COVID-19—plus a bonus look at how beauty promotions and advertising have shifted. Watch on demand to learn:

• Who is the Beauty Shopper during COVID-19 and how are they different vs. the COVID Pre-Period shopper
• What are they buying, trends, and trial
• Where are they spending their money and what stores are they shifting their dollars to
• Why has this shopper and their behavior changed