Back to School 101: Planning Amidst a Pandemic

 

We’re facing a Back to School (BTS) season unlike any before. An ongoing pandemic, uncertain school plans, tighter budgets and a new list of necessary health & safety items for BTS shopping will likely lead to dramatic shifts in consumer shopping behavior and BTS advertising and promotions.

In this 30-minute webinar, Numerator’s Jenny Weber, Client Service Consultant, and Andrea Huberty, Client Service Consultant, provide the most current insight into BTS consumer sentiment and buying behavior for key back-to-school categories, with a bonus look at how BTS promotions and advertising has shifted. Watch on demand today to learn:

  • How BTS consumer sentiment is shifting as more schools announce their 2020 back-to-school plans
  • The effect of COVID on alternative shopping behaviors, like Click & Collect
  • How promotions & advertisements have shifted in response to changing behaviors and uncertainties

Watch On-Demand

Back to School 101: Planning Amidst a Pandemic

 

Questions on how to leverage Numerator insights? Send us an email at hello@numerator.com.

Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.

Explore more recommended content.

Spring Black Friday 2024: Event Performance
Webinar
Spring Black Friday 2024: Event Performance
Numerator experts review Spring Black Friday event performance across key Tools and Home Improvement categories, incl...
Learn More
Breakthrough Beauty: The Consumer Trends Driving Growth
Webinar
Breakthrough Beauty: The Consumer Trends Driving Growth
Numerator experts walk through the key consumer trends driving the beauty sector “glow up” and offer inspiration for ...
Learn More
Cracking the Breakfast Code: Winning Consumer Loyalty through Breakfast
Webinar
Cracking the Breakfast Code: Winning Consumer Loyalty through Breakfast
For restaurants looking to bring home the bacon in today’s inflationary environment— either by winning over new guest...
Learn More

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.