Success Story
May 9, 2019

Clif Bar Grows Assortment and Strengthens Retailer Relationships

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Clif Bar Grows Assortment and Strengthens Retailer Relationships with Numerator Insights

Clif Bar competes in the increasingly competitive nutrition bar category, against both large consumer packaged goods companies and new/emerging brands. Using Numerator Insights, the Clif Bar team influenced retail partners’ product assortment and built strategic relationships with key retailers. Download this case study to learn how Clif Bar:

  • Identified and quantified shopper leakage from strategic retailers

  • Surveyed verified Clif Bar shoppers to understand the “why” behind their behavior

  • Built a case for increased category space for Clif Bar multipacks

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