Beverage Behaviors
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Stay in the know with the latest from Numerator.
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Back to School 2025: School Meals and Great Deals
The annual back-to-school shopping shuffle is underway, bringing swarms of parents and children to a retailer near you in search…
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Hispanic Consumer Spending: Caution Replaces Confidence
Explore the shifting landscape of Hispanic consumer spending, highlighting key trends in purchasing behaviors and economic sentiment.
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Beverage Behaviors: The Stories Shaping Drink Trends in 2025 and Beyond
Discover the top beverage trends for 2025 and 2026, from Gen Z's evolving preferences to gut health and hydration innovations.
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
