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Consumer Trends in Clean Living

Discover how “clean” preferences shape lifestyle and shopping choices—revealing key attitudes, behaviors, and the bra...

Beverage Behaviors

Our just-published Beverage Behaviors report explores growth dynamics across both alcoholic and non-alcoholic beverag...

Private Label’s Next Power Players: Gen Z

Explore how Gen Z and Millennials are driving growth in private label sales and what brands must do to meet their evo...

Decoding Private Label: Generational Preferences

In a retail landscape shaped by economic headwinds, generational turnover, and shifting definitions of value, private...

The SNAP Evolution: Supporting Shoppers in a Changing Economy

Explore how proposed SNAP cuts could reshape consumer behavior and retail spending, with wide-reaching effects across...

The Promotional Effectiveness of Retailer Loyalty Programs

Over the past year, Walmart, Target, and Dollar General have leaned into loyalty and cashback programs to retain valu...

Numeration 2025 Recap: The Next Generation of Consumer Insights

Explore the future of consumer intelligence at Numeration 2025, where industry leaders and experts from brands like K...

Numerator Spark Sessions: Igniting Emerging Brand Growth

In our Spark Session, TJ Moore, Vice President of Category Insights at Nutrabolt, and Nick Keswani, Numerator’s Vice ...

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