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Report

2026 US Q2 Holiday Preview

Numerator’s Q2 2026 Holiday Preview survey highlights consumers’ celebration, shopping and spending plans for five up...
Webinar

Emerging Brands Summit: Numeration Encore

Join us on May 19th at 11 AM CT to see how leading brands are leveraging trusted data sourced directly from verified ...
Article

Trader Joe’s Mini Totes Drive Massive Consumer Demand

Trader Joe’s Mini Totes have captured consumer attention online and in stores. Learn more about this viral trend and ...
Article

AI Consumer Trends 2026: Why Generational AI Adoption Isn’t What You Think

Learn about 2026 AI consumer trends and generational adoption patterns—how Gen Z, Millennials, Gen X, and Boomers are...
Article

Consumers React to Rising Gas Prices

Learn how consumers are navigating higher gas prices, including cost-saving methods, spending shifts, and behavioral ...
Report

Bundle Up: How Restaurant Guests Find Value in Family Meals & Bundles

Numerator's report explores how consumers define value when purchasing family meals or bundles at restaurants.
Article

Charging Ahead in the Era of Electric Vehicles (EVs)

Discover what drives electric vehicle owners: From owner demographics to daily life, charging habits, and consumer be...
Article

After the Hype: What Protein’s Next Phase Means for Brands

Learn more from our Expo West session, “After the Hype: How Real Trends Mature—Lessons from Protein.” The session exp...

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