Winning the Eco-Driven Consumer

Winning the Eco-Driven Consumer

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Gen Alpha Shopping Trends to Expect in 2025 and 2026
Learn about Gen Alpha’s evolving shopping behavior and you can connect with this influential generation. Strategies for engaging Gen Alpha…
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General Merchandise Summit: Clarity in a Complex Market 2025 Recap
Learn how general merchandise brands and industry leaders are utilizing deep behavioral data from highly engaged consumers to gain unparalleled…
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Survey Development 101: How to Improve Responses and Recall with Verified Buyer Data
Nearly 70% of consumers misreport purchases— Numerator's verified buyer data closes the recall gap for accurate, reliable insights.
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.

Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.

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