Understanding Hispanic Shoppers
Hispanics are a valuable, growing consumer group and - according to Numerator psychographic data - a group that is more likely to plan ahead before shopping, making it important to reach them with advertising that resonates before they head to the store. Moreover, it’s important to understand Hispanic consumers as acculturated (40% of the U.S. Hispanic population), semi-acculturated (50%) and unacculturated (10%), as each segment has distinct attitudes, preferences, and shopping behaviors.
Download our New Frontier report to deepen your understanding of Hispanic shoppers. It explores:
- The different segments of Hispanic shoppers
- What Hispanic consumers are buying, and which stores they shop at
- How to get on the Hispanic grocery list