| Oct 1, 2018

Thanksgiving Beyond the Basket


For years, retailers have known that winning the turkey trip is key to winning the basket for Thanksgiving, a top shopping holiday. But what they don’t know is that winning the turkey trip can mean winning a new shopper, too. Using data from America’s largest and most representative omnichannel purchase panel, we analyzed Grocery spending from Thanksgiving to unlock insights into consumer behavior to help you win this Thanksgiving holiday and beyond.

In this special Thanksgiving New Frontier report, you’ll learn:

  • When consumers do their Thanksgiving shopping
  • What kind of trips they are taking 
  • If the “turkey trip” really matters 
  • Which retailers won Thanksgiving and how they did it

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