Thanksgiving 2022 Holiday Intentions Preview

Numerator’s 2022 Thanksgiving Preview provides insight into consumer shopping & celebration plans for the holiday. Powered by a survey of nearly 1,100 consumers fielded in early November, the report outlines how shoppers plan to celebrate the holiday, where they’ll shop for supplies, what they’ll buy and how much they intend to spend. In addition to these core insights into Thanksgiving holiday behaviors, download the report to learn:

• The anticipated impact of inflation on Thanksgiving shopping behavior
• How different age groups and financial segments plan to shop for the holiday
• Which categories and channels are most likely to win Thanksgiving spend