Smart Home Insights

The adoption of Smart Home products continues its growth in the US, with 1 in 4 households purchasing smart-enabled devices in the past year alone, and ownership rates now surpassing 50 percent in several smart categories. In this report, we deep dive into the smart home category to bring you the latest insight into consumer buying behavior and sentiment.

Download the report to learn:

• Key smart home category performance metrics for 2020 and 2021 YTD
• How the COVID-19 pandemic has driven shifts in category buying behavior
• Which consumers are most engaged with the category, and who is driving new category growth
• Where new shoppers enter into the category, and which retailers win the largest share of entry trips
• How consumers use their smart devices in-home, and what their biggest pain points are
• How brands and retailers can drive future category adoption