The Real Deal with Fake Meat

Years ago, Americans probably would have greeted any mentions of “plant-based meat” with eye-rolls. Today’s consumers, however, are more aware of the health and environmental benefits of plant-based meat, and are actively seeking these products, creating countless opportunities for brands and retailers.

In this New Frontier report, we explore the ins and outs of the newest trend in grocery:

• Which consumers are buying meat alternatives
• What they think about plant-based meat alternatives and real meat
• Which product categories are being replaced by plant-based alternatives, and which are complementary to alternatives