New Realities Inflation Study - Summer 2022 Update

In this update of our New Realities Report, originally published April 2022, we leverage a custom segmentation analysis of over 36,000 active shoppers to examine the current impact of inflation across five distinct financial segments. The study dissects the various market dynamics affecting today’s consumers and provides an in-depth understanding of how consumers today are faring when it comes to their finances.

Download the full report to learn:

• How consumers’ financial situations have shifted over the past 3 months
• How consumers expect inflation will impact their financial stability in the next few months
• What actions consumers will take to combat rising prices
• Which consumer groups are cutting non-essential spending the most