New Items in the Age of Omnichannel

Understanding the dynamic between trial & repeat banners is critical to understanding new product launch success – and relying on limited data sets can result in misleading performance indicators. In this New Frontier report, we examined 10 new brand launches across a variety of categories and identified which launch strategies work, and how brands can truly understand & measure launch success across the marketplace.

Download the New Frontier report for the full analysis. Key takeaways include: 

• A large banner like Kroger misses out on most trial trips – and many repeat trips, even among regular Kroger shoppers.
• Shoppers often switch between retailers when trying and repeating new products.
• The long-tail of banners accounts for many trial & repeat trips, more than Walmart, Kroger, and Target combined.