Mythbusters: Cyber Monday > Black Friday

“Cyber Monday is the new Black Friday.”

As the holidays approach, you’ll see plenty of opinion pieces about Black Friday and Cyber Monday. Pundits will have their views on which retail holiday is more valuable─ but what does the purchase data say?

In this installment of our monthly investigative series, Numerator Mythbusters, we analyzed the Black Friday and Cyber Monday purchase data of 100,000 consumers to discover that Black Friday still captures 1.8x the sales and 1.2x the shoppers of Cyber Monday. Download the report to learn: 

• Which sectors over-perform on Cyber Monday compared to Black Friday

• How online shopping is affecting both Black Friday and Cyber Monday 

• How Black Friday and Cyber Monday compare to Prime Day