Labor Day 2020 Promotions Review
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Is This the Krusty Krab? No, This is Wendy’s
Learn how Wendy's Krabby Patty Kollab, released with Nickelodeon to celebrate Spongebob's 25th anniversary, performed with fast food consumers.
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The Value Wars: Analyzing the Performance of Restaurants’ Meal Deals
Numerator’s Value Wars report analyzes the performance of four leading restaurants’ meal deals— McDonald’s $5 Meal Deal, Wendy’s Biggie Bag,…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
