Report
Oct 22, 2021

Home Improvement Industry Trends & Drivers

Man and dog working on a house project

The Home Improvement industry continues to build on a historic 2020. Last year’s growth— spurred by changing lifestyles due to COVID— has continued through 2021 YTD, with average household spend and total sales still on the rise. In this report, we deep dive into recent Home Improvement industry trends, including:

  • Key metrics for 2020 and 2021 YTD
  • The consumers who are driving ongoing growth in the industry
  • Where new shoppers enter into the category, and which retailers win the largest share of entry trips
  • The impact of current market forces— including inflation and supply chain shortages— on consumer DIY plans
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